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Crafting an effective strategy to amplify the sales of your handmade items

ChatGPT is an AI language model that has the potential to revolutionise the way we create product descriptions for SEO. By leveraging its ability to generate high-quality and engaging content, Small businesses can optimise their product descriptions for search engines, attract more customers, and increase conversions.

There's so much business speak and it's easy to ignore all of that marketing jargon when you're running a small craft business. But is there something in it?

Google sometimes decides to change how your website and web pages rank on their search engine results page. We take a look at some of the more recent changes and how they're affecting things.

PR should be one part of your marketing strategy as a small business, but what is it and how do you do it?

We often get asked how people can improve their online shop, so here are a few of our suggestions.

Selling at craft fairs is a bit of an art. Use your creativity to make the most of your opportunities.

When you're making a new product you spend a lot of time trialing, developing, refining and making it. But what about when you want to launch it?

Getting photography that showcases your products at their best is key to improving sales. Let's have a look at a few easy wins.

So you've made a sale - great news! Now have you thought about the packaging?

This is one of the questions that we get asked the most - how do I price my handmade crafts? So we've had a go at answering it.

Even the best of us occasionally have unhappy customers. That's not the sign of a bad business, but how you deal with it could be.

Getting started on social media can be a daunting process, but that can really be helped by understanding and learning the rules.